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Seeblick Garage and Allmend Garage Announces Company Name Change to Hedin Automotive AG

Pressemelding   •   sep 01, 2020 16:07 CEST

Seeblick Garage and Allmend Garage Announces Company Name Change to Hedin Automotive Samtagern and Hedin Automotive Wohlen

Hedin Group, one of the largest privately-owned automotive retailers in Europe, recently completed its purchase of Seeblick Garage and Allmend Garage. The acquisition signifies a major milestone in a strategic vision to strengthen the Hedin´s position in Europe, leveraging on the existing, strong alliance with BMW.

Today the company announced that will begin operating in Switzerland under the new name of Hedin Automotive AG, effective immediately. This rebranding strategy reflects the dealership’s Swedish ownership, corporate culture, values and vision for the future.

- While we honour the strong legacy of SeeAll Group, under the new name Hedin Automotive, we come together and look to the future as one united group. The new name signifies a connection across our companies. It will enable us to build a strong presence in the group and to deliver more value to our customers. I firmly believe that “we are stronger together”, says Anders Hedin, Owner & CEO of Hedin Group.

The two dealerships in Zurich are part of Hedin’s Scandinavian BMW division, Hedin Automotive headquartered in Norway. Through its daughter company, Bavaria, Hedin Automotive is the largest dealer group of BMW and MINI in Scandinavia. The Bavaria brand stands for quality and lives up to its vision of being surprisingly different and noticeably better.

- We are very pleased to have extended our footprint to Switzerland and delighted to welcome SeeAll´s talented employees to Hedin Automotive. As a combined team we will continue to build on our long-standing, strong partnership with BMW, positioning the company for future growth and success, says Stig Saeveland, chief executive officer of Hedin Automotive Norway.


As a combined team we will continue to build on our long-standing, strong partnership with BMW, positioning the company for future growth and success, says Stig Saeveland, chief executive officer of Hedin Automotive Norway.

Hedin was founded in 1985 when father and son, Ingemar and Anders, acquired their first dealership in Borås, Sweden. During the first year, Hedin Bil had a turnover of MSEK 45, sold about 800 vehicles and had 40 employees. The Scandinavian automotive group today is one of the largest privately-owned automotive retailers in Europe. Still family owned, Hedin now counts a team of 3,600 professionals representing 30+ brands in 117 locations across Sweden, Norway, Belgium, Germany and Switzerland.

Some Things Won´t Change

Behind the new name is the same professional team dedicated to providing new and existing BMW and MINI owners in the Zurich-area exceptional customer service. It marks the next leg of the journey for Allmend Garage and Seeblick Garage; as one united group sharing the same vision for the future. 

About SeeAll Group

On January 1, 2018, Seeblick Garage in Samstagern on Lake Zurich acquired Allmend Garage in Wohlen. This is how the name SeeAll Group came about. Founded in 1970 (Seeblick Garage) and 1978 (Allmend Garage), both dealerships not only share a passion for the BMW and MINI brands, but also a long tradition and loyal customers. With an annual turnover of 100 million CHF, 122 employees and around 1200 new vehicles sold per year, the SeeAll Group is one of the larger dealership operations in Switzerland.

About Hedin Automotive Norway

Hedin Automotive Norway, a wholly owned subsidiary of Swedish I.A. Hedin Bil AB, owns and operates Bavaria, one of the largest dealers of BMW and MINI in the Nordics. With dealerships in Switzerland, Norway and Sweden, the company os one of the largest partners for BMW in Europe. Hedin Automotive turns over more than CHF 750 million in a year, and employs more than 800 people.

About I.A. Hedin Bil

I.A. Hedin Bil is one of the largest privately-owned automotive retailers in Europe, with 33 brands in the portfolio, offering full service for private and corporate customers. Financing, service and insurance are some of the components of the total offer. Hedin Bil is represented in 117 locations in Sweden, Norway, Belgium, Germany and Switzerland. The total turnover is expected to reach CHF 3.2 billion in 2020.

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